ADS: ETHOS, PATHOS AND LOGOS

Ethos Pathos and Logos in Ads

Taken from: cf.edliostatic.com

When designing an ad, there are three major concepts that are taken into serious consideration.

ETHOS – PATHOS – LOGOS

Ethos:
Is it Ethical?
Pathos:
Does it make you feel a strong emotion?
Logos:
Does it make you use your sense of reason?
When considering these essential concepts, the campaign is going to be successful, depending on the TARGET AUDIENCE’s analysis.
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